The Mission

The idea behind AURA was to create high-quality fine jewelry without the unattainable price tag. We strongly believe that women deserve to wear beautiful and unique jewelry pieces that will stand the test of time without having to pay unnecessary markups. We began by designing the kind of jewelry that we wanted to have in our own jewelry boxes.

To respond to our clients' diverse needs and lifestyles, we've developed timeless every day pieces in our READY-TO-WEAR collection and one-of-a-kind colorful pieces for special occasions in our HAUTE COLOR collection.

All of our jewelry is handcrafted locally in the jewelry district of Downtown Los Angeles by experienced master jewelers. This allows us to oversee every stage of the production process. Our Founder and Designer personally inspects every single piece that comes out of the workshop to make sure that they pass her thorough quality assurance tests.